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In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings.[1][2] This is a different concept to the sociological concept of the Öffentlichkeit or public sphere.[1] The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field.[3] Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.[4] Samuel Mateus 2011's paper "Public as Social Experience" considered to view the concept by an alternative point of view: the public "is neither a simple audience constituted by media consumers nor just a rational-critical agency of a Public Sphere". He argued "the concept should also be seen in at the light of a publicness principle, beyond acritic and manipulative publicity (...).In accordance, the public may be regarded as the result of the social activities made by individuals sharing symbolic representations and common
Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings.[1][2] This is a different concept to the sociological concept of the Öffentlichkeit or public sphere.[1] The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field.[3] Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.[4] Samuel Mateus 2011's paper "Public as Social Experience" considered to view the concept by an alternative point of view: the public "is neither a simple audience constituted by media consumers nor just a rational-critical agency of a Public Sphere". He argued "the concept should also be seen in at the light of a publicness principle, beyond acritic and manipulative publicity (...).In accordance, the public may be regarded as the result of the social activities made by individuals sharing symbolic representations and common
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